These Indian paintbrush invitations were done last spring for a client “Over the hill” and no I’m not referring to a birthday party. I live just over the Teton Pass on the good looking side of the Teton mountain range. Represented over there at Paper & Grace – a shop that sells fine stationery and gifts – I had the opportunity to design and letterpress these for a Jackson wedding.
Robin was really fabulous to work with and in the end, they turned out gorgeous! She was looking for a modern design with wildflowers and along the whole design process kept coming back to the Indian paintbrush as a focal point. In the suite was invitation/envelope and reply postcard.
Since the postcard was double sided, a printer has to keep in mind the depth of impression so that there isn’t any show-through. Often this is referred to as the dominant side and the subordinate side on a double-sided piece. The favored side is printed with the “deeper” impression and is usually where the dominant information or imagery is used. The back-side is where the lesser impression is used with the subordinate information. In Robin’s case her reply info was the dominant info, and return address subordinate. This was printed on Crane’s lettra 110#/300 GSM paper in soft-white. It’s the standard house paper – or what I like to refer to as THICK! When ordering 2 sided pieces in THICK, keep in mind that there will be one side with less impression to keep the piece printed well and clean (this applies to business card printing too)!