We’re on for another wedding week. To start off I want to talk about the most important thing that can actually save money with your stationer.
You think, oh that’s easy to take care of. However, if you haven’t knocked it out yet you are fooling yourself in thinking you can do it in one evening. There are mothers and fathers to please, future in-laws to please, fiances and grandparents (yes they always have their advice as well). Not to mention all the wording etiquette involved in mentioning deceased parents, divorced parents, the wedding host, and the ideas of the bride and groom. Gathering details such as directions, addresses, finalized times and program details. It can be a lot for something so seemingly trivial.
With that out of the way, I’ve started working on Cesai’s wedding invitations (our winner of the wedding suite) and she has been fabulous! I’m really excited about what I’m brainstorming and she’s agreed to let me share her design process with you.
The first thing a stationer always needs is the wording. Why you ask? Because although illustrations are accompanying invitations more often these days, they are built around the wording for custom designs.
Many times I’ve had a client want to see proofs. As I’ve learned that presenting proofs first can be fun, adding in the wording later can be a lot of headache and a lot of money in changes in the end.
I’ve had many an invitation completely change in design due to unforeseen requirements from the bridal or groom’s party in regards to wording.
Not to say that simple name changes and address changes can’t be added or changes later as well as time details, but you really want it as final as you can before giving it to your stationer. It will give you a better idea as to how the invitation will look with every last detail an won’t require rounds and rounds of proofs!
Needless to say, Cesai, thanks for getting your wording to me first, I am already working on designs!
For the rest of you, don’t spend more than you need to! Get your wording as sharp as you can before giving it to your stationer!
Above: From the Link & Hitch line, Lola for valentines.