BRIEF from Demi: If anything I would say our style is Tuscan elegance. Our ceremony is outdoors and our reception indoors in a barrel room/wine cave. I don’t want too much of a winery/vineyard theme going on in the invitation, but rather something elegant that sort of catches the whole winery vibe.

Demi's Invitation Proofs

While working on these designs we wanted to explore damask pattern and to juxtapose typography with a simple body layout and elegant script for hierarchy significance.

Demi's Invitation Proofs

Often when designing, I go through a series of steps to establish hierarchy within a piece. Wedding invitations are easy as usually the bride & groom’s names are of the most importance. Followed by the Bride’s parents (or the hosting family), and then, if included, the groom’s family. Next the reception/ceremony information and then date/time/venue information.

Demi's Invitation Proofs

Not all of these areas in a layout will receive different typographic treatments but it’s good to consider the importance of each element in a piece and where it stands in relation to the next element within the design.

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