Tradeshow Tuesday

5 articles tagged as Tradeshow Tuesday

First off – apology for dropping off last week. There were some issues with scheduled blog posts (namely this one) wanting to post draft versions or previous versions. It was something that couldn’t be attended to until the weekend so blogging sort of dropped off for the week. BUT as always time to fix and move on! Martha¬†is traveling to the lovely Palm Springs this week and took the Monday off to prep for more posts and to also enjoy the warm weather. I can’t say I blame her – this week is panning out to be one of those serious winter blues weeks around here. Hard not to be depressed about another 6″ of new snow. Will it ever end?! With the rambling done, time to move on. FLOORING! This is a big determining factor for most first time exhibitors. To …

Read more →

This one may seem like a no-brainer, but traveling to NYC can get expensive fast! I could give you a list of great hotels, or link up to Travel + Leisure but instead I’m going to discuss weather, comfort and planning ahead. A few things to know before you attend. Book Early As soon as that deposit is paid to GLM for your NSS booth you can head on over and hit up TPHousing which is the travel planners for most, if not all, GLM sponsored trade shows. After really searching on my own I came to the conclusion that if you are going to hotel – book through TPHousing. You get discounts much more affordable than booking on a discount travel site like expedia, hot-wire or kayak. First and foremost, if you have card-member rewards, bonus! Use those for your travel. …

Read more →

As discussed last week, we are now delving into more detailed info regarding budget – complete with a budget worksheet to help you in your Tradeshow endeavors. Last year I gave myself a budget of $10,000 for the show after talking to many previous exhibitors. It felt like a conservative number and average number to get going. In the end I came in at just under 10k. This year I’m going about things differently. I’m weighing in what pieces will be a long term investment vs. annual investment and then budgeting accordingly. I’m going to pull the main expenses from last week’s post and dive into suggested ways of setting your budget based off of these elements. Booth Fee This is, for me, the place to start with my budget. Whether you are sharing a booth or going with an 8×10 (first …

Read more →

There is no easy way around a tradeshow and the best protection you can have is to prepare with a budget for the show. Otherwise, before you know it you’ll be throwing money left and right at anything and everything. In breaking down a tradeshow you have your major purchases, supporting purchases and minor purchases. The show you are exhibiting at will determine your focus and spending power for each area. By setting aside a total dollar amount and then breaking it down by importance and percentage you will be more confident in sticking to your budget and not feeling overwhelmed at the large amount of cash you are going to throw down. This post is going to outline a budget for attending the show. New product develemt and cost will be broken down in a second post that is more related …

Read more →

Hi guys and dolls! I am super excited to be unrolling Tradeshow Tuesday that will cover anything and everything you ever wanted to learn about exhibiting at a national tradeshow. National Starionery Show was on the top of my lists since starting Dingbat Press back in 2006. I knew if I wanted to make something out of my love for stationery then this was the place I needed to be. The thing about tradeshows? Until you do one, not only are you most likely terrified about the investment but more so by the aftermath. Will I make an ROI (return on investment)? Will my product be well received? Will I land accounts? Will I bankrupt my business? All of these questions are just the tipping point to making and jumping off the Tradeshow Cliff – in a free fall – with no …

Read more →