Tradeshow budgeting

3 articles tagged as Tradeshow budgeting

As discussed last week, we are now delving into more detailed info regarding budget – complete with a budget worksheet to help you in your Tradeshow endeavors. Last year I gave myself a budget of $10,000 for the show after talking to many previous exhibitors. It felt like a conservative number and average number to get going. In the end I came in at just under 10k. This year I’m going about things differently. I’m weighing in what pieces will be a long term investment vs. annual investment and then budgeting accordingly. I’m going to pull the main expenses from last week’s post and dive into suggested ways of setting your budget based off of these elements. Booth Fee This is, for me, the place to start with my budget. Whether you are sharing a booth or going with an 8×10 (first …

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There is no easy way around a tradeshow and the best protection you can have is to prepare with a budget for the show. Otherwise, before you know it you’ll be throwing money left and right at anything and everything. In breaking down a tradeshow you have your major purchases, supporting purchases and minor purchases. The show you are exhibiting at will determine your focus and spending power for each area. By setting aside a total dollar amount and then breaking it down by importance and percentage you will be more confident in sticking to your budget and not feeling overwhelmed at the large amount of cash you are going to throw down. This post is going to outline a budget for attending the show. New product develemt and cost will be broken down in a second post that is more related …

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Hi guys and dolls! I am super excited to be unrolling Tradeshow Tuesday that will cover anything and everything you ever wanted to learn about exhibiting at a national tradeshow. National Starionery Show was on the top of my lists since starting Dingbat Press back in 2006. I knew if I wanted to make something out of my love for stationery then this was the place I needed to be. The thing about tradeshows? Until you do one, not only are you most likely terrified about the investment but more so by the aftermath. Will I make an ROI (return on investment)? Will my product be well received? Will I land accounts? Will I bankrupt my business? All of these questions are just the tipping point to making and jumping off the Tradeshow Cliff – in a free fall – with no …

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