mad men

2 articles tagged as mad men

When Yvette came to us for typographic help with her logo, as well as business card layout, we couldn’t be more excited because she provided Annie – her bombshell of an illustration to tie into the layout. The main explorations here were to reflect a sort of Mad Men meets Bewitched vibe and Annie was the PERFECT Joan Holloway that Yvette provided for us to work with. We needed to first simplify Annie so she would look knockout for letterpress. There are explorations with color variation within her dress, tights shoes, glove, and accents (belt, pleats). Annie even got a dye job in one option with some killer red hair, ultimately which didn’t last because she liked her dark do. Letterpress printed business cards 3 colors of ink, on 110# lettra. 1/4″ corner radius, pantone match and so fabulously well printed by …

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