identity design

16 articles tagged as identity design

Hello! I feel like I’m back from the dead! I’ll spare you the gory and boring details and save it for business Friday. For now, it’s back to blogging and FINALLY back to work! You may remember Stephanie’s RI proofs for a branding project that I blogged about here. Part of making a brand work for a business is being able to expand it from the logo into the rest of the business collateral, be it business cards, packaging,  promo pieces or website – how you extend your logo into an identity of yourself and brand extension of the initial concept will help make your business stand out from your competition. In Stephanie’s case it was extending her branding into business cards (her website is an awesome execution of brand extension as well). When working on Stephanie’s design for business cards she …

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You may remember a few days back the logo variations we explored for Josh. Below is the finalized style guide for the branding we did for him. Upon completion of our branding package, we like to put together a style guide indicating pantone suggestions, RGB Hex #s for web matching, typographic notations for continued use on alternate business collateral and some pattern samples on extending the brand. In addition to the style guide, upon establishing the brand look, we can also apply the brand elements across to other pieces such as business cards, letterhead, notes, product tags and labels, and more. Part of establishing a style guide is to help grow the brand equity, especially when its a new brand. By establishing color harmony and typographic suggestions, we help that brand (and the people doing the every day stuff behind it) to …

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We’ve been working with Sade from Bridal Couture Closet on her business cards, layout and some additional elements for business correspondence. Some of which include letterpress business cards, an email signature, product tags, labels, and now letterhead. These are half-sheeted letterhead (5.5×8.5″) paired with A6 envelopes. Letterpress printed on a text weight paper, in chocolate brown. I need to add this to my to-do list of things to get done before NSS for Dingbat Press. I have to say, I’m so used to printing thick papers on the windmill, these threw me for a loop being a thinner sheet. It wanted to suck up like 10 at a time. Finally after trying a lot of different solutions, I opened up the knoby in the back to let more air out before it pumps through the press. Magic!! Heading out to do a …

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I have to say, I LOVE my clients. Anna & Jason were no exception. I’ve been working on their branding, blog design and business cards during the 3rd quarter of 2010 and am finally getting around to blogging about the finished letterpress printed piece. Below are some of the explorations from their branding package regarding logo alternates, business card layouts and condensed exploration of their initials. Anna & Jason were looking for refined, minimalist and something with a pop of color. Their style was amazing, and designing for them was challenging and rewarding. Every time I felt stumped, we’d have a phone call and get down to business regarding where design was going and what tweaks needed to be made. In the end I’m really proud to say that this is another of my favorites. Letterpress printed business cards – 2/2. I …

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