These proofs were for Monica of MoniRose for babies and brides. Her seamstress work is amazing and the pieces she creates are truly one of a kind. Simple, beautiful and timeless – she needed her calligraphy from Emilie Friday adapted into a full branding package.
I tried to keep it sophisticated yet whimsical and stuck to the bright colors that she had indicated exploring. The small branding package is for 1 color work, but I provided 2 color options for her to consider in addition to the one color designs, just to show how the brand can develop for web presence and other printed material.
Option 1 was a collaborative concept with Jenica (Intern) where I art directed her by introducing her to the client brief and wanted to see what concepts she could come up with on her own. After seeing Jenica’s initial sketches, I provided critique and feedback as to what we should develop for Monica including typographic suggestions. Logo was then developed – adapted from there into print pieces, color scheme & typographic implementation. This was a great project to get Jenica started in the process of how a job starts and transitions through to the different phases in a branding package.
Option 2 was based off of Monica’s suggestion of wanting to see vintage lace with her calligraphy logo. We took a more minimal approach on this design and again stuck with bright colors – green and yellow being Monica’s favorite suggestion.
For the third option we explored a stitched tag emblem as trade seamstresses and tailors often had unique marks or embroidery initials that were left in the garments they made. We explored striping in the background to help bring in texture to the piece (reflecting texture in fabric) when printed and went with a more monochromatic option for the pieces with one complimentary color.
I can’t wait to show you the next round of Monica’s proofs! If you are interested in a small branding package or a more developed branding package for your business drop us an email through our about page (or at the button above). We’d love to help you with your next project and in printing your business collateral.
