43 articles tagged as branding
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let me say, it is SO great to be back – Stationery Show was AMAZING and we have a lot of orders we are working on fulfilling for our custom and new wholesale accounts. It was so great to see such amazing creative at the show too – one of my favorite parts about the show is the collection of everyone’s business cards. Beautiful printing, fabulous design and inspiring creativity leave little to be desired at NSS. It is like visual overload!

Business cards are such a great way to introduce your business as well as your personality. The cards below were client designed and I LOVED how, although simple, the waffle pattern really adds a great textural element to these cards.

Letterpress printed for Joe Martinez as a 3/2 letterpress printed card, these babies got the full treatment with multiple inks, blind impression and a fabulous edge paint. Printed on 220# Arturo paper with pantone matches and a CMYK edge paint match, I LOVE seeing client designs come to life on press from the original file designs.

While our primary business reflects our own design and printwork, we do work with client submitted files and can print them here in the studio. Get an estimate, we’d LOVE to work with you this summer – and stay tuned next week for some Stationery Show re-caps as well as more tradeshow tuesday notes and our latest printwork that we get to FINALLY launch (after working on it so hard this year)!

Hello! I feel like I’m back from the dead! I’ll spare you the gory and boring details and save it for business Friday. For now, it’s back to blogging and FINALLY back to work! You may remember Stephanie’s RI proofs for a branding project that I blogged about here. Part of making a brand work for a business is being able to expand it from the logo into the rest of the business collateral, be it business cards, packaging,¬† promo pieces or website – how you extend your logo into an identity of yourself and brand extension of the initial concept will help make your business stand out from your competition. In Stephanie’s case it was extending her branding into business cards (her website is an awesome execution of brand extension as well). When working on Stephanie’s design for business cards she …

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Now I know I say this a lot about my clients but Natalie was SUPER awesome to work with. While we explored what felt like hundred of options, Natalie was really patient with us as we worked on her designs, layouts and typography to create a minimalist rockstar card for her new consulting venture. When we finally got close to the design that Natalie wanted, it was a matter of then taking that and figuring out color and iconography to organize her information. This type was beautifully small and I love how petite it looks with their little matching dingbats and knocked-out type. I love the red on these too – it was a really rich and bloody color to print! Thanks Natalie for working with us and being so inspiring to work with. I am so happy with how these turned …

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You may remember a few days back the logo variations we explored for Josh. Below is the finalized style guide for the branding we did for him. Upon completion of our branding package, we like to put together a style guide indicating pantone suggestions, RGB Hex #s for web matching, typographic notations for continued use on alternate business collateral and some pattern samples on extending the brand. In addition to the style guide, upon establishing the brand look, we can also apply the brand elements across to other pieces such as business cards, letterhead, notes, product tags and labels, and more. Part of establishing a style guide is to help grow the brand equity, especially when its a new brand. By establishing color harmony and typographic suggestions, we help that brand (and the people doing the every day stuff behind it) to …

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