The Dingbat’s Agenda

  • August15th

    Stephanie Reinish, extending a brand

    Posted in: branding, business card proofs, business cards, extending a brand

    Hello! I feel like I’m back from the dead! I’ll spare you the gory and boring details and save it for business Friday. For now, it’s back to blogging and FINALLY back to work! You may remember Stephanie’s RI proofs for a branding project that I blogged about here. Part of making a brand work for a business is being able to expand it from the logo into the rest of the business collateral, be it business cards, packaging,  promo pieces or website – how you extend your logo into an identity of yourself and brand extension of the initial concept will help make your business stand out from your competition. In Stephanie’s case it was extending her branding into business cards (her website is an awesome execution of brand extension as well).

    When working on Stephanie’s design for business cards she wanted something that reflected her logo that we had done for her, but that also conveyed a look of minimalism paired with good organization. Her hierarchy was easy to work with and the logo helped hint us at where we needed to go with the stacking of her business name. The cards needed to be flexible enough for letterpress and offset printing as well as economical. Although we had the blush/grey with the heart going on in her branding, it was clear that we didn’t want to be overly cute with the design either. The emphasis on large margins helped with that sophistication, and the creative organization of the typography helped keep things playful within the design – ultimately not having it end up cute, but not having it be so minimalist either that it becomes stale. Below is the finished piece, what do you think?

  • July8th

    Creative Consultant letterpress business cards

    Posted in: branding, Business, business cards, Calling Cards, posted by ADRIENNE

    Now I know I say this a lot about my clients but Natalie was SUPER awesome to work with. While we explored what felt like hundred of options, Natalie was really patient with us as we worked on her designs, layouts and typography to create a minimalist rockstar card for her new consulting venture.

    When we finally got close to the design that Natalie wanted, it was a matter of then taking that and figuring out color and iconography to organize her information. This type was beautifully small and I love how petite it looks with their little matching dingbats and knocked-out type. I love the red on these too – it was a really rich and bloody color to print! Thanks Natalie for working with us and being so inspiring to work with. I am so happy with how these turned out, I hope you are too!

    Letterpress printed on 110# Lettra paper. 1 Spot color ink, design and layout included.

    To request an estimate for branding and letterpress work,
    please Get An Estimate as we’d LOVE to work with you!
    All designs ©2011 Dingbat Press

     

  • April7th

    Final logo style guide

    Posted in: branding, Business Papers, posted by ADRIENNE

    You may remember a few days back the logo variations we explored for Josh. Below is the finalized style guide for the branding we did for him. Upon completion of our branding package, we like to put together a style guide indicating pantone suggestions, RGB Hex #s for web matching, typographic notations for continued use on alternate business collateral and some pattern samples on extending the brand.

    In addition to the style guide, upon establishing the brand look, we can also apply the brand elements across to other pieces such as business cards, letterhead, notes, product tags and labels, and more.

    Part of establishing a style guide is to help grow the brand equity, especially when its a new brand. By establishing color harmony and typographic suggestions, we help that brand (and the people doing the every day stuff behind it) to establish a relationship with it style. If there is a flyer or ad that needs to be placed, they can pull the typography suggestions and color suggestions to keep things in relation to where they want their brand to go. It helps create awareness and recognition across the board.

    Whether you have your own logo but need styling help, layout, or want to start fresh with something completely new you can check out our branding section in the shop or request an estimate for a more customized package.

  • March11th

    Preview Week: Day 3 – REJECTED!

    Posted in: branding, posted by ADRIENNE

    As humans we all have off days. Here was a reject day. I worked on these among many other concepts and was really hitting a brick wall. Some of the rejections. Yes I’m glad we’ve moved on from this. I can’t wait to show you the final branding down the road!!!!

     

  • March10th

    Preview Week: Day 2 – product tags.

    Posted in: branding, Custom, extending a brand, Packaging

    Remember  the Jones & Vandermeer RI Proofs and the RII & III proofs? Well we’ve been working on some product tags for her beautiful mink yarn! Below was the first round presented. These will be offset printed 4/4 and punched with a 1/8″ hole for attachment.

  • February27th

    Business Letterhead

    Posted in: branding

    We’ve been working with Sade from Bridal Couture Closet on her business cards, layout and some additional elements for business correspondence. Some of which include letterpress business cards, an email signature, product tags, labels, and now letterhead.

    These are half-sheeted letterhead (5.5×8.5″) paired with A6 envelopes. Letterpress printed on a text weight paper, in chocolate brown. I need to add this to my to-do list of things to get done before NSS for Dingbat Press. I have to say, I’m so used to printing thick papers on the windmill, these threw me for a loop being a thinner sheet. It wanted to suck up like 10 at a time. Finally after trying a lot of different solutions, I opened up the knoby in the back to let more air out before it pumps through the press. Magic!!

    Heading out to do a demo at BYU-Idaho for their Advanced Type class in the morning. Wish me luck. I will sound like a dork I’m sure!

  • December16th

    Jones & Vandermeer RII & III

    Posted in: branding, Business, Business Papers, posted by ADRIENNE

    We debuted Jones & Vandermeer’s RI last week and after feedback from the client here is RII and RIII. Jones & Vandermeer is a boutique luxury fiber company producing specialty mink yarn and other exotic goods gathered from around the world. As the brand developed we wanted to incorporate some imagery that reflected target market, as well as material without having to be too specific so the company could continue to grow with extended offerings. click on the images to see them larger in scale. I’m SO excited with how these are turning out – what do you think?

    ………………………………….………………………………….

  • December6th

    Mandi Singer, letterpress printed piece!

    Posted in: branding, business cards, Business Papers, posted by ADRIENNE

    These cards were done as a giveaway back in May, and Mandi was the lucky winner in desperate need of branding help! One of my freelancers Linsey helped collaborate on this project and did a beautiful hand drawing of Mandi’s name in the beautiful typeface Archer by H&FJ. I loved how the chartreuse turned out, as it was Mandi’s signature color.

    Mandi Singer branding package

    Printed on 110# Lettra in chartreuse ink. Business cards sized at 2×3.5″ and tags sized at 1.5×3.5″ with .25″ rounded corners and 3.16″ hole punch.

  • December1st

    Jones & Vandemeer design proofs

    Posted in: branding, Business, Business Papers, letterpress technique, posted by ADRIENNE

    Option 1: This design is more concept based, emphasizing the circles in the typography as well as the knocked-out ampersand between Jones & Vandermeer. We wanted a subtle hint of the circular motion of a ball of yarn rolling around but also wanted it to relate to a global shape symbolizing process and the travels invested in procuring this yarn. The typography has been manipulated so that the the balls in the letters have more motion and don’t feel so static but still providing a strong sophisticated brand that is not too crafty looking.

    Option 2: This design is a mix of the casual stylistic watercolors that we were inspired by on the Hermes website (per the client’s suggestion). We wanted something that spoke to the handmade generation and yet still felt high end and regal. The typography was set and then hand traced to give it a more distressed and whimsical feel, then paired with a banner and seal option that brought in a hint of Edwardian flourish without feeling too stuffy. By putting the typography on a diagonal we felt it created a more playful look to the brand without getting too childish.

    Option 3: The third option is more sentimental. After hearing about the business being named after the client pet doggies, I really wanted to give this design more meaning. Often one feels proud of a brand because it is a reflection of them. We took typography in this design that had really beautiful and elegant swashes – they almost double as a doggy’s tail. I felt like they were so playful and reflective of a pets love and excitement. Since the other two designs were more concept and theory based, with this design we also explored an illustration of a ball of yarn so that the client could compare imagery versus concept.

    What is your favorite and why?

  • November17th

    Brittany Gerth Proofs

    Posted in: branding, business cards, Business Papers

    These proofs for Brittany are in the final stages of implementation. After presenting her logos for her branding package, brittany narrowed it down and we indicated options and alternatives from the scheme she had selected. What is your favorite?
    Upon completing her branding and refinement with typography, colormetrics and styling, we presented business card layouts for Brittany in The Euro 1.5×3.5″, The Square 2.5×2.5″, and Standard 2×3.5″. These were bid out as a 2/0 letterpress printed card and whatever she chooses will so rock!

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