220# paper

2 articles tagged as 220# paper
Natasha Cusiel, letterpress business cards

these cards shipped out the last quarter of 2012 for a recent graduate who was looking for tasteful business cards to launch her career as well as portfolio. Natasha provided files to us and we advised about how it could go on press. Because of the reverse print area and the largeness of the negative space, sometimes when we reverse print larger imagery it creates a faux emboss where the white (negative area) actually raises up out of the paper, because the rest of the printed material is pushed into the paper. Now, not all reverse prints will give this look. Fine linework or small and scaled artwork may not even be noticeable and the print will result in a much flatter look because of the coverage area involved. The great part about a large faux emboss though is that unlike embossing plates, there is no show through on the back side of the card with letterpress faux emboss.

What do you think? Faux emboss or simple flat print area?

I have to say, I have some awesome brothers. Both of which I love dearly! Matt, the little brother, worked for Dingbat last year before he started grad school and if you remember he did a few great posts on business Friday. As a thank you, these were supposed to be at NSS last year for him to hand out but they got lost in a shipping snafu and then buried for a few months back at the studio. I finally was able to find them and dig them out as well as photograph them and get them sent off to their rightful owner. A few things about Matt, he really liked this flying pig that was rejected by another client. He claimed it as his own. Matt’s personality is all about having fun, enjoying life and having a positive attitude. He …

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