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Jason Nicholson | Saddlemaker

my good friend’s hubby is an AMAZING saddle maker. He uses the old custom art of hand building saddles with leather and hand-tooling that is pretty incredible. Most saddles these days are mass-produced in some form of another so it is hard to find a custom saddler that not only builds from the ground up, but that also creates his own custom designs. These proofs are for business cards for Jason showcasing his work, his cattle brand and contact info that he’ll pass out when he attends saddle and western supply shows. Check out that detail on the imagery, SO incredible! These will be offset printed on 100# cougar opaque so we can really see that detail. Now if only I had a horse…

here’s another holiday sneak peek – what do you think about an offset collection for quick ordering and customization? We certainly will continue on with the letterpress, but many have requested an offset option for holiday greetings because they need a quick turnaround.

This design is for those wishing to announce a new arrival for the holidays – more, many more genres to come. Gosh I miss my babies (although they have turned out to be pretty cute kids too)!

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sUPER excited about these little letterpress notes! They debuted at NSS last year, however we had a ton of city requests so the collection is rounded out at 27 cities (for now) all that were shown at the stationery show 2012. Here are a few of my favorites, all of which you can get in sets of 6 on Etsy immediately! Letterpress printed on Arturo gravel paper, sized as a 4Bar folded note with a blank interior. Sold as a set of 6 notes (and soon as singles, journals and coasters), this collection is printed in black ink, sketched and designed here in Idaho and then finished with colorfast watercolor paint. Each card will be slightly different due to the hand painted nature of the product.

many of the cards launched this year were US destinations, however more international landmarks were part of the 2011 launch and we have an ongoing list. If you’d like to see something that isn’t in the shop put it in the comments and we’ll get cracking on it! Can’t wait to hear what landmarks you want us to do next…

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emily worked for me for a good year while her hubby was wrapping up his bachelor’s degree and her very last project was to print her own business cards before she left. These were printed on ecru paper as a 2/1 letterpress business card. Emily is a hard worker, and if you are in need of freelance she rocks it!

Printed on Arturo 220# ecru, with custom pantone match on the green, and silver as her alternate color, don’t you just love this pattern?! I know I do – thanks Emil for being such an awesome employee, you’ll be sorely missed!

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let me say, it is SO great to be back – Stationery Show was AMAZING and we have a lot of orders we are working on fulfilling for our custom and new wholesale accounts. It was so great to see such amazing creative at the show too – one of my favorite parts about the show is the collection of everyone’s business cards. Beautiful printing, fabulous design and inspiring creativity leave little to be desired at NSS. It is like visual overload!

Business cards are such a great way to introduce your business as well as your personality. The cards below were client designed and I LOVED how, although simple, the waffle pattern really adds a great textural element to these cards.

Letterpress printed for Joe Martinez as a 3/2 letterpress printed card, these babies got the full treatment with multiple inks, blind impression and a fabulous edge paint. Printed on 220# Arturo paper with pantone matches and a CMYK edge paint match, I LOVE seeing client designs come to life on press from the original file designs.

While our primary business reflects our own design and printwork, we do work with client submitted files and can print them here in the studio. Get an estimate, we’d LOVE to work with you this summer – and stay tuned next week for some Stationery Show re-caps as well as more tradeshow tuesday notes and our latest printwork that we get to FINALLY launch (after working on it so hard this year)!

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this has been one of the most eagerly anticipated posts of the Tradeshow Tuesday series, and while I wanted to do it pre-show I decided it would be better to go into detail post-show so as not to ruin the surprise (and I wanted to make sure it all came together the way I envisioned).

Starting off, we had an AWESOME last minute freight change with shippers and were given a great quote from Showtime Express. Not only did they give confirmations via phone for dispatch, but they also called when the shipment arrived at the terminal, then at their warehouse, and lastly at the booth space at NSS. By far the best customer service around. I never once had to worry about the shipment and it arrived in perfect condition.

In addition to that, they offered to help set up our booth for 4 hours as part of their concierge service. Below are our three Showtime Ladies hard at work!

The walls are built out of 24×48″ flame-proof shipping foam. You buy them in packs of 5 from ULINE and they are super light weight. During trial runs, we experimented with a myriad of glues. most chemical glues like spray glue and rubber cement ate away at the styrofoam – some weird chemical reaction. In the end we found that if we glued on the chipboard then placed it back to back between foam sheets we could glue them together without melting the foam.

Next we zip tied the top half of the walls to our pipe and drape and then glued in the bottom halves. They were zipped and seamed with more chipboard to help reinforce the walls.

Pre-show we ordered two boxes of 3PT chipboard from ULINE and die-cut them into coasters. We shipped out 18 lbs. of chipboard = 3500 coasters and 3 glue guns with 300 sticks of glue. We only had about 175 coasters left after it was all finished!

NOTE: Electrical turns off at 6 – something we didn’t experience last year b/c we didn’t need it. This heavily delayed our booth building because we couldn’t use the glue guns.

After it was all finished we made sure to get a photo of the par can light and regular lighting setup so the textural variables of the chipboard could be seen.

The best part though was that with the scallops, we had built in shelving to display our product. More photos next week as Tradeshow Tuesday picks up and we discuss product display and signage.

lastly – what’s an awesome tradeshow without an awesome tear down? click the links below for a hilarious end to National Stationery Show!



Natasha Cusiel, letterpress business cards

these cards shipped out the last quarter of 2012 for a recent graduate who was looking for tasteful business cards to launch her career as well as portfolio. Natasha provided files to us and we advised about how it could go on press. Because of the reverse print area and the largeness of the negative space, sometimes when we reverse print larger imagery it creates a faux emboss where the white (negative area) actually raises up out of the paper, because the rest of the printed material is pushed into the paper. Now, not all reverse prints will give this look. Fine linework or small and scaled artwork may not even be noticeable and the print will result in a much flatter look because of the coverage area involved. The great part about a large faux emboss though is that unlike embossing plates, there is no show through on the back side of the card with letterpress faux emboss.

What do you think? Faux emboss or simple flat print area?

Hannah Maple Studios

these business cards were printed for Hannah a few months back. She had submitted design files and specs for letterpress and we recommended based off the design. The stock we used for these cards were Gmund’s 110# cover in Pine duplexed to 110# black. The black side of the cards had a blind impression with a varnish printed in the pattern of a snake skin and then over-printed with studio info in a light tan as well.

For extra saturation we printed the information side in registration black so the pine paper didn’t show through (black tends to want to be extra transparent sometimes).

I love how these cards, paired with the edge painting, look like two almost completely different cards because of the two paper colors. Beautiful contrast, thanks Hannah for being so awesome to work with!


If you are interested in letterpress business cards, we can design and print them as well as commercially print your own designs. Head over here to get an estimate and some samples! We’d love to see what you’ve got up your sleeve or hear about your vision!