business friday

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Natasha Cusiel, letterpress business cards

these cards shipped out the last quarter of 2012 for a recent graduate who was looking for tasteful business cards to launch her career as well as portfolio. Natasha provided files to us and we advised about how it could go on press. Because of the reverse print area and the largeness of the negative space, sometimes when we reverse print larger imagery it creates a faux emboss where the white (negative area) actually raises up out of the paper, because the rest of the printed material is pushed into the paper. Now, not all reverse prints will give this look. Fine linework or small and scaled artwork may not even be noticeable and the print will result in a much flatter look because of the coverage area involved. The great part about a large faux emboss though is that unlike embossing plates, there is no show through on the back side of the card with letterpress faux emboss.

What do you think? Faux emboss or simple flat print area?

We are already two months into winter here so needless to say, my mind is wandering to more tropical climates. These shipped out for a destination wedding and let me tell you, I SO wish I was somewhere warm right now. We have  lose to eight feet of snow banks on our road in places. These were letterpress printed on lettra paper, 220# as a 2-color job. One thing I’m finding is that lettra – while a great paper – seems to exaggerate the “salty” look when printing large ink areas. It seems that paired with the texture and composition of the paper there is less ink absorbancy when printing a flood in comparison to other papers (Mohawk and Arturo come to mind specifically as having better absorbancy). In the end, I think it depends on what sort of look you are …

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Hard walls vs. soft walls: This was a big one for me. In the end it came down to fireproofing and the hanging of the drape. With fireproofing, if you wash the fabric in the machine (say after the show) – you’ll have to re-fireproof most likely. I can’t deal with that kind of unpredictability esp. if NYFD is going to light a match to it and do the 10 second burn test. Don’t get me wrong though, fireproofing is SO important. I would not have realized it had we not had the burn accident with David. I can only imagine how Javits would go up in flame were a booth not fire retardant.The other reason I elected to forgo fabric was because really- I wanted to use burlap or linen. Both highly flammable. I had some really cool ideas that just …

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Yes I’m finally getting around to blogging about everything. If you kept up on Facebook you might have seen a few photos of the booth setup here and there, but this is the post that you all have been waiting for. First off, a big thanks to Tracy of WeddingType Blog for letting me use her images she took of the booth at the show. She really did a great job capturing the booth’s walls and I just love the shot of the logo that she got. I’m going to work my way from past to present and will try to answer the questions posted in the comments from last weeks blog post. This post should have been broken down into about 5, so bare with me! Our booth shipped out early to the JKJCC advanced warehouse receiving. I was too nervous …

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Hi guys! It is another business Friday and I am looking to you for what you want me to write about. Design, business, letterpress? If there is something you’ve been dying to ask then you should comment on this post or any of the others in the future so I know what to blog about for Business Fridays. These posts will be primarily informative only, to serve as a guide instead of photo eye-candy and I’m ready to dish it out! The first request I had was from a friend that emailed me wanting to know some tips on hiring a designer to do her identity. As I started to think about it I came up with a lot more than 5 but eventually narrowed it down to my top 5 (if I weren’t to do it myself). 1) P O R …

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This was a branding package done for Gayle of Pickering Design. We explored many many options with Gayle in her branding and it all came down to art deco styling. This project was a collaborative effort between myself and one of my good friends and freelancer Linsey Bair. Linsey presented the base design that turned into the final branding work for Gayle and then we refined it and adjusted from there. One thing that really stuck with me on this project was the color choices that Gayle made. I have a REALLY hard time mixing warm and cool colors, especially when they are in the same family. Gayle knew what she was doing and insisted on the blue, lavender with coral combination and I was utterly amazed when they finally came off press. In addition to Gayle’s branding, we developed design out …

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Online eCommerce for the indie artisian, part 2 by Dingbat Press. I give you, Storenvy. Storenvy is a relatively new player, and, in our opinion could really give Etsy a run for their money. So let’s dive right in!   This is the Storenvy Homepage. Here you can search through 40,000 products, across 3,000 stores. While the offering is not nearly as big as Etsy (yet), it is a great community nonetheless of buyers and sellers. Community and the social aspect are really brought to the forefront of the experience, which, is something I’ve noticed Etsy is building in as well. As a user, you have a stream of information built around things you like, as well as updates from followers, not unlike what you see on any big social network these days. So the basics are there. But it gets better. …

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Online eCommerce for the indie artisian, part 1 by Dingbat Press. The online Etsy Store. I’ve been getting a lot of emails lately about the launch of our self-hosted shop. While I’m no eCommerce web programmer guru, we’ve set up a few shops for ourselves and other indie sellers and are starting to get the hang of things regarding pros and cons. This series will give you a run down between joint hosting with another marketplace provider (Etsy, Storenvy, ArtFire, BigCartel and other smaller online marketplaces) vs. taking the big leap and self-hosting your shop. This post is going to focus on Etsy, since most, if not all of you are familiar with it. Etsy, the online marketplace for indie artisians holds probably the largest market share for online hosted storefronts. It’s the go-to for easy start-up selling, and is often referred …

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What’s in a brand? A lot. Think about the way you feel when you see different logos. The McDonald’s arches. Apple. Maserati. JetBlue. Nike. For some of those logos, I think of an experience. Or I think of a mood. Or food. Branding & Logo Design is as important for these large corporations as it is for a fledgling business. At Dingbat Press we love and take great pride in the branding work we produce for our clients, whether we start from scratch, refresh an older logo, or provide layout work for an existing logo. If you’ve been thinking about branding (or even if you haven’t) today I want to share a few thoughts and interesting articles I like on the topic. Negative Space Making good use of negative space can add extra meaning to a logo, and can effectively create that …

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Welcome to another Business Friday everyone.  This week we will be discussing what we feel to be the best paperless estimation and invoicing solution out there today.  You guessed it: Freshbooks. Their tagline “painless billing” is so true any other invoicing solution we’ve used feels like murder! Besides our retail offerings we sell through our Etsy shop and our very own shop (warning, we haven’t launched quite yet), we very much love to do custom design and letterpress work. Most of those requests come through our online “request an estimate” form we built using Google Apps which you’ll remember from our first Business Friday post. First of all, estimates are dead simple to put together. And they look fabulous. We can put our logo on each estimate and select from two templates, a classic layout or a more modern form (we prefer …

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