extending a brand

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These cards were letterpress printed on 220# arturo with Pantone match and matte metallic gold inks as a 1/1 business card for Phoebe. Phoebe is an excellent graphic designer and designed these cards for her branding collateral as an extension of her already awesome website. I am a big fan of chevrons lately and am totally digging these wide set ones on the back of Phoebe’s card, how about you? Edge painted with a custom mix strawberry ink, thanks Phoebe for being so excellent to work with! I loved how these turned out.

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Hello! I feel like I’m back from the dead! I’ll spare you the gory and boring details and save it for business Friday. For now, it’s back to blogging and FINALLY back to work! You may remember Stephanie’s RI proofs for a branding project that I blogged about here. Part of making a brand work for a business is being able to expand it from the logo into the rest of the business collateral, be it business cards, packaging,¬† promo pieces or website – how you extend your logo into an identity of yourself and brand extension of the initial concept will help make your business stand out from your competition. In Stephanie’s case it was extending her branding into business cards (her website is an awesome execution of brand extension as well). When working on Stephanie’s design for business cards she …

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