branding

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Tree of Life - Logo Options by @DingbatPress

here were some first round logo options that I recently pulled from archives. In the end, the client didn’t go in this direction, however the sketched trees reminded me of the fall weather approaching. Maybe I can use them somewhere else – coasters? tags?

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let me say, it is SO great to be back – Stationery Show was AMAZING and we have a lot of orders we are working on fulfilling for our custom and new wholesale accounts. It was so great to see such amazing creative at the show too – one of my favorite parts about the show is the collection of everyone’s business cards. Beautiful printing, fabulous design and inspiring creativity leave little to be desired at NSS. It is like visual overload!

Business cards are such a great way to introduce your business as well as your personality. The cards below were client designed and I LOVED how, although simple, the waffle pattern really adds a great textural element to these cards.

Letterpress printed for Joe Martinez as a 3/2 letterpress printed card, these babies got the full treatment with multiple inks, blind impression and a fabulous edge paint. Printed on 220# Arturo paper with pantone matches and a CMYK edge paint match, I LOVE seeing client designs come to life on press from the original file designs.

While our primary business reflects our own design and printwork, we do work with client submitted files and can print them here in the studio. Get an estimate, we’d LOVE to work with you this summer – and stay tuned next week for some Stationery Show re-caps as well as more tradeshow tuesday notes and our latest printwork that we get to FINALLY launch (after working on it so hard this year)!

Natasha Cusiel, letterpress business cards

these cards shipped out the last quarter of 2012 for a recent graduate who was looking for tasteful business cards to launch her career as well as portfolio. Natasha provided files to us and we advised about how it could go on press. Because of the reverse print area and the largeness of the negative space, sometimes when we reverse print larger imagery it creates a faux emboss where the white (negative area) actually raises up out of the paper, because the rest of the printed material is pushed into the paper. Now, not all reverse prints will give this look. Fine linework or small and scaled artwork may not even be noticeable and the print will result in a much flatter look because of the coverage area involved. The great part about a large faux emboss though is that unlike embossing plates, there is no show through on the back side of the card with letterpress faux emboss.

What do you think? Faux emboss or simple flat print area?

Hannah Maple Studios

these business cards were printed for Hannah a few months back. She had submitted design files and specs for letterpress and we recommended based off the design. The stock we used for these cards were Gmund’s 110# cover in Pine duplexed to 110# black. The black side of the cards had a blind impression with a varnish printed in the pattern of a snake skin and then over-printed with studio info in a light tan as well.

For extra saturation we printed the information side in registration black so the pine paper didn’t show through (black tends to want to be extra transparent sometimes).

I love how these cards, paired with the edge painting, look like two almost completely different cards because of the two paper colors. Beautiful contrast, thanks Hannah for being so awesome to work with!

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If you are interested in letterpress business cards, we can design and print them as well as commercially print your own designs. Head over here to get an estimate and some samples! We’d love to see what you’ve got up your sleeve or hear about your vision!

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this was a letterpress business card designed by the client which we had the opportunity to print a few months back. It amazes me how subtle colors can be still so visual and hold their own. Letterpress printed on 110# soft white paper with blush and gravel inks. 1/4″ rounded corners really finish this piece off well. I’d love to see each of these printed in a slight pastel color alternate, you?

In addition to printing our own design work we also commercially print client submitted files. Request an estimate and take 15% off your order if placed in the month of April.

Wes Joyce

i love the pattern on these, so clever! Letterpress printed with reflex blue and black ink on 220# bright white lettra paper. Something to note when printing a pattern is ink coverage and detail of pattern. Like a flood print, a large pattern area requires more ink than simple imagery or type. For good coverage and saturation you need to be aware of the amount of tint base (transparent white) in your color mix as well as how heavily inked the press is. Sometimes a large pattern can be more tricky to print because it has fine line work requiring sparse inkage to keep from flooding and filling in, however there is also the area consideration. Too little of ink and you will lose saturation.

This pattern worked well because the typography and pattern were similar in sizing as well as weight. We were able to get consistent coverage and avoid over inking quite well. Stay tuned for other patterns we’ve printed. More to come this week!

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These letterpress business cards were printed for Bespoke Home out of Palo Alto, Caliornia. We actually did two runs of this card – the first on 110# lettra which didn’t yield great saturation or color results. So we went back on press with a second printing of these on a duplexed Mohawk Superfine (we duplexed their 120 and 160# paper together to get an ultra thick cover stock). This was our first opportunity to print on the Mohawk, and while it does not take a really pillowy impression like the cotton and mouldemade papers we carry in-house, it does get very beautiful ink coverage and saturation with barely any ink. I was quite impressed buy the smooth nature of a hot-pressed paper and how it could print so differently from a cotton alternative. If Mohawk made a 220# weight paper I might just have to add it as one of our house stocks because the color is so silky smooth. What do you think? Should I petition to a heavyweight Mohawk paper or leave it be?

In the end, these cards were ganged up for each of the three business partners as well as a forth generic card for Bespoke Home. By ganging up different card designs on the same plate, you can change things up without a significant increase in price. The reason being that if the contet just changes and the press colors remain the same then we can plate these all together as well as run them on the same run. If you see interested in more detailed info about how to prep your files for a ganged up plate you can always email us at info {at} dingbatpress.com and we would be happy to walk you through the steps!

These cards were letterpress printed on 220# arturo with Pantone match and matte metallic gold inks as a 1/1 business card for Phoebe. Phoebe is an excellent graphic designer and designed these cards for her branding collateral as an extension of her already awesome website. I am a big fan of chevrons lately and am totally digging these wide set ones on the back of Phoebe’s card, how about you? Edge painted with a custom mix strawberry ink, thanks Phoebe for being so excellent to work with! I loved how these turned out.

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