Hi guys and dolls! I am super excited to be unrolling Tradeshow Tuesday that will cover anything and everything you ever wanted to learn about exhibiting at a national tradeshow.
National Starionery Show was on the top of my lists since starting Dingbat Press back in 2006. I knew if I wanted to make something out of my love for stationery then this was the place I needed to be. The thing about tradeshows? Until you do one, not only are you most likely terrified about the investment but more so by the aftermath. Will I make an ROI (return on investment)? Will my product be well received? Will I land accounts? Will I bankrupt my business?
All of these questions are just the tipping point to making and jumping off the Tradeshow Cliff – in a free fall – with no parachute.
Now granted my experience thus far is one show, and it is all things stationery so this is more of a continuation on what I’ve learned through out the process as well as more info that shares what was successful for my first year and where improvements could be made. If you have a topic you want me to cover then let me know in the comments and I’ll make sure I address it in the following weeks! So without further rambling I’m kicking off our first topic, Budget. Enjoy!