these cards shipped out the last quarter of 2012 for a recent graduate who was looking for tasteful business cards to launch her career as well as portfolio. Natasha provided files to us and we advised about how it could go on press. Because of the reverse print area and the largeness of the negative space, sometimes when we reverse print larger imagery it creates a faux emboss where the white (negative area) actually raises up out of the paper, because the rest of the printed material is pushed into the paper. Now, not all reverse prints will give this look. Fine linework or small and scaled artwork may not even be noticeable and the print will result in a much flatter look because of the coverage area involved. The great part about a large faux emboss though is that unlike embossing plates, there is no show through on the back side of the card with letterpress faux emboss.

What do you think? Faux emboss or simple flat print area?