This is a project that happens to be one of my favorites to date. Many times I’m printing projects with bright colors, but this one was special because Sade was looking to take her current logo and apply it to letterpress business card layout with really luxurious rich warm colors (enough adjectives already)! Sade wanted a rich ivory stock and I said YES! Let’s do it on Crane’s 220# ecru paper. I don’t get to print on the ecru very often so I knew this would be a knockout piece.
RI design proofs: Sade had provided the Bridal Couture Closet logo on the front of the card, however she wanted to explore a diamond pattern in a light latte for the background and needed layout for contact info on the rear of her business cards.
She wanted her contact info to be presented in a unique way but not too over the top. We elected to put in dingbats to help convey the method of contact (web/email/phone) and to shorten up the lines of type so as not to extend too long.
Each of these diamond patterns behind the logo presented unique opportunity when letterpress printed. Any time the paper “color” is reversed out of a design there is a beautiful pillowing effect that goes on, similar to a faus emboss. Which ultimately gives a third dimension to the piece. When I first started designing and printing for letterpress this was an area unexplored until I started really noticing how the print was affected by the design. It has been a cool process to see different pieces on press and learn how they can add to the final print work in a way that digital proofs just can’t quite convey.
Finished letterpress business cards, front of the cards: Letterpress printed on 220# Ecru Lettra. Pantone match for milk chocolate and latte ink colors, 1/4″ rounded corners.
The full suite together, with cards and product tags – paired with matching ribbon.
1.5×4″ Letterpress printed product tags. 1/0 – pantone match with 1/4″ rounded corners. 3/16″ hole punch and strung with 1/8″ chocolate satin ribbon. Printed on 110# ecru paper.
Overhead view of the finished suite – Thanks Sade for sharing your vision with me and letting me create such a beautiful piece for your business. Best of luck and success and I look forward to seeing your business grow and take shape!