Laura came to me wanting a letterpress business card that reflected her modern style. She wanted a card that indicated quality (thus the letterpress) but didn’t scare away her lower budget clients. This was the round one draft and brief for her initial design concepts.
While on press, I really like it when clients can specify a pantone number as it’s easier for me to match on press. This design was a perfect example of how proofs can look different on monitors vs. seeing a print. For the specific job I custom mixed both colors and here is the proof pulled to check and compare against the swatch book.
And here’s a color comparison of the blue Laura had selected, followed by the finished piece. Thanks Laura for being such a great person to work with!