Emma had a great logo already established but we needed to adapt it for letterpress. Often gray-scale imagery either has to be bitmapped in Photoshop, or a line-screen needs to be created. Sometimes it works – like for Sandra Suy’s cards – however this cupcake, being multiple colors and of more minute detail, wouldn’t benefit from a line-screen print. Above is the process in taking Emma’s logo and breaking it into basic shapes with light and shadow that would print better for letterpress. The cupcake was re-drawn in Adobe Illustrator, the white areas were bulked up so the ink wouldn’t bleed in while printing, and there were one and two color options presented for the cupcake in her business card layout. Below, the final printed piece!