We’ve been working with Janelle for awhile on a branding package with some additional business papers and are getting close to the final identity. Oftentimes when we are in the last round of revisions there are slight nuances that we are exploring within the main body element of the logo. In Janelle’s case, the calligraphy for Nellie Bébé has been worked with to provide alternate options. Interesting how minor tweaks can change the feel of the piece so much.

Nellie Bébé RIII revisions

Top Left: Original calligraphy, commercially drawn by Emilie Friday for Janelle. Top Right: You’ll notice that the swashes that initially flowed through the “ll” and the “b” have been removed creating an alternate layer of dimension.
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Bottom Left: With all swashes removed with the exception on the “N” – still connecting the first letter/first word, with the first letter/second word. Bottom Right: Swashes terminated placing main emphasis on the business name.

Nellie BéBé revisions

What are your thoughts regarding the differences between the logo?