Sharon owns an energy consulting firm where one can hire NatureTek to do an energy audit on their home or business. Ideally the energy audit would provide information on how one could save money, trim their electrical bills, and possibly see problems with the energy usage, that a normal power bill won’t read-out for you. She came to us needing business card layouts and logo for her brand, here are the initial 3 concepts presented.
Option 1: We wanted to explore a hint of organic that tied in the N with leaf imagery. The Double N implies bringing light out of dark. Instead of a shadow we wanted a second implication that you are finding a more pure solution for energy in homes. We have separated nature and tek by color to differentiate between the two words but still have the logo not feel discombobulated.
Option 2: This is a more literal logo symbolizing the home and nature elements. The tree ideally would be blind impressed if it was letterpress printed. It provides a subtle second look to the logo and ties in the heirarchal importance of your services. We also wanted a tree that embodied energy and felt that the leaves radiating out could also represent the sun’s rays and help providing a look for the energy.
Option 3: This option utilizes a logo mark that can be used with the logo and typography or as a logo symbol on its own. We liked the leaf morphing into the plug and wanted it to create a double meaning, graphically representing green energy, and typographically, as the letter “e” within the logo. A third implication is that the “e” can also ask whether or not it’s referring to energy or just a stand alone logo.