These proofs were designed for Audrey incorporating her current floral logo and typography. We helped with layout.
With Audrey’s logo we were interested in exploring a blind impression, however often times, when a detailed element scales too small you can loose some of the detail in a blind impression that otherwise would print fine when inked. It has to do with the plate and the negative space that needs to be “washed out” during plate processing. So we sized up the mod flower for a more abstract representation that would work with the blind impression. In the end, it felt like we were trying to squeeze too much on the card so we ended up not going with the blind impression. Can’t wait to get these printed piece on press!