This was a branding package done for Gayle of Pickering Design. We explored many many options with Gayle in her branding and it all came down to art deco styling.

This project was a collaborative effort between myself and one of my good friends and freelancer Linsey Bair.
Linsey presented the base design that turned into the final branding work for Gayle and then we refined it and adjusted from there.

One thing that really stuck with me on this project was the color choices that Gayle made. I have a REALLY hard time mixing warm and cool colors, especially when they are in the same family. Gayle knew what she was doing and insisted on the blue, lavender with coral combination and I was utterly amazed when they finally came off press.

In addition to Gayle’s branding, we developed design out into her business papers, including business cards and letterhead.

Letterpress letterhead is something that I need to do for myself, especially after seeing these beauties in their finished state. The letterhead was printed on 120GSM Lettra soft white letterhead sheets, 2 inks and paired with matching letterpress printed no. 10 envelopes also printed with 2 ink colors.

Business cards were letterpress printed 3/0 on 110# paper with pantone matches for each color.

The envelopes were a little weightier stock and came from Wast Not Paper (’s wholesale company). We matched WNP’s soft white No. 10 envelopes with the letterhead and they added a little thickness just exactly where it was needed regarding the take of impression and contrast of ink.

Thanks Gayle for being SO fun to work with, we are really happy with how these turned out and are honored to have had the opportunity to worked with you.