These business cards were done for my amazing hubby. He’s the reason behind my rural tendencies and our living in the middle of nowhere! Before we met, I thought the last place I ever wanted to live was Idaho. Of course the plan changed for me when we decided to get hitched. Now I can gladly say we live in one of the most beautiful places on earth!
Brian is a third generation fly fishing guide/outfitter with his brother and father and I’ve been lucky enough to help them develop their brand over the years. Since we are in the heart of the Teton mountain range, it was only fitting to try to make the best out of a “mountain” logo and differentiate it from all the other logos with the Tetons in our area. Teton Valley Lodge is one of the oldest sporting fly fishing destinations in the west and has been featured in Sports Illustrated, numerous sporting journals and is truly a unique fishing experience. They fish 3 main rivers in southeast Idaho – all catch and release – and their goal, unlike many scenic outfitters, is to catch fish. We wanted that to be the focus of our ad campaign for 2009. Many outfitters in the area say it doesn’t matter if you catch fish, it’s the scenery you are there to enjoy – so in differentiating TVL from the competition and showing what a world-class guided service is made of – we put it out there that they are the best at what they do. Landing the big ones and lots of them!
These cards I designed and printed for Brian have the TVL mission statement, his vital contact info and of course, the Master Guide title, because he really is quite talented at what he does! 2/2 letterpress printed on super thick paper, I’m lucky to have such a great man by my side. Keep up the good work, honey!
