You may remember a few days back the logo variations we explored for Josh. Below is the finalized style guide for the branding we did for him. Upon completion of our branding package, we like to put together a style guide indicating pantone suggestions, RGB Hex #s for web matching, typographic notations for continued use on alternate business collateral and some pattern samples on extending the brand.
In addition to the style guide, upon establishing the brand look, we can also apply the brand elements across to other pieces such as business cards, letterhead, notes, product tags and labels, and more.
Part of establishing a style guide is to help grow the brand equity, especially when its a new brand. By establishing color harmony and typographic suggestions, we help that brand (and the people doing the every day stuff behind it) to establish a relationship with it style. If there is a flyer or ad that needs to be placed, they can pull the typography suggestions and color suggestions to keep things in relation to where they want their brand to go. It helps create awareness and recognition across the board.
Whether you have your own logo but need styling help, layout, or want to start fresh with something completely new you can check out our branding section in the shop or request an estimate for a more customized package.