A little about the custom design process: FYI, I LOVE custom work, it’s what really drives me. The one thing I thought I’d miss about agency and more corporate design was the fulfilling need to be challenged by someone else’s parameters and ideas. Custom jobs give me that challenge and it’s always fun to work with someone who is ordering stationery for a life event. I like to really try to get to know the person I’m working with as well as what sort of event they are going for (wedding) or what sort of lifestyle they live (announcements, personal stationery). I try to take elements they’d like to incorporate into their stationery and then graphically convey who they are through illustration, type, and style. Custom jobs are fun because everyone is so different. One day I may be working on a refined rustic invitation suite, and another a whimsical baby announcement. It keeps me up on my style education and art history!

How long do custom orders usually take to complete? I recommend 4-8 weeks due to the nature of proofing, revising and printing (which takes some time too as everything is hand printed by yours truly)! Number of pieces can add or subtract to that time frame as well as how many colors are being printed on each piece. Some wonder why it takes longer to turn around until they get going with proofing and realize all the little nuances that go into the customization of their specific suite. Upon completion and approval of proofs, there is also printing. Due to the nature of hand printing, rushing the process isn’t advised so that proper and accurate impressions, color and alignment/registration can be obtained and a beautiful and impeccable product can be shipped to the client.

To Be Continued…