May 2012

1 articles in May 2012
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this has been one of the most eagerly anticipated posts of the Tradeshow Tuesday series, and while I wanted to do it pre-show I decided it would be better to go into detail post-show so as not to ruin the surprise (and I wanted to make sure it all came together the way I envisioned).

Starting off, we had an AWESOME last minute freight change with shippers and were given a great quote from Showtime Express. Not only did they give confirmations via phone for dispatch, but they also called when the shipment arrived at the terminal, then at their warehouse, and lastly at the booth space at NSS. By far the best customer service around. I never once had to worry about the shipment and it arrived in perfect condition.

In addition to that, they offered to help set up our booth for 4 hours as part of their concierge service. Below are our three Showtime Ladies hard at work!

The walls are built out of 24×48″ flame-proof shipping foam. You buy them in packs of 5 from ULINE and they are super light weight. During trial runs, we experimented with a myriad of glues. most chemical glues like spray glue and rubber cement ate away at the styrofoam – some weird chemical reaction. In the end we found that if we glued on the chipboard then placed it back to back between foam sheets we could glue them together without melting the foam.

Next we zip tied the top half of the walls to our pipe and drape and then glued in the bottom halves. They were zipped and seamed with more chipboard to help reinforce the walls.

Pre-show we ordered two boxes of 3PT chipboard from ULINE and die-cut them into coasters. We shipped out 18 lbs. of chipboard = 3500 coasters and 3 glue guns with 300 sticks of glue. We only had about 175 coasters left after it was all finished!

NOTE: Electrical turns off at 6 – something we didn’t experience last year b/c we didn’t need it. This heavily delayed our booth building because we couldn’t use the glue guns.

After it was all finished we made sure to get a photo of the par can light and regular lighting setup so the textural variables of the chipboard could be seen.

The best part though was that with the scallops, we had built in shelving to display our product. More photos next week as Tradeshow Tuesday picks up and we discuss product display and signage.

lastly – what’s an awesome tradeshow without an awesome tear down? click the links below for a hilarious end to National Stationery Show!