August 2011

2 articles in August 2011

On occasion we are asked to take one of our existing designs and adapt it to a new color scheme as well as size. Nicole wanted her invites similar to Sarah and Jeff’s but adapted to the 6″ Square invitation size. Her wedding will be a tropical destination wedding and she’s drawing off the bright fuchsia and green hues to convey the type of event she is going for. Below are the proofs adapted to Nicole’s specifications, I can’t wait to show you the finished piece!!  

Read more →

Hello! I feel like I’m back from the dead! I’ll spare you the gory and boring details and save it for business Friday. For now, it’s back to blogging and FINALLY back to work! You may remember Stephanie’s RI proofs for a branding project that I blogged about here. Part of making a brand work for a business is being able to expand it from the logo into the rest of the business collateral, be it business cards, packaging,  promo pieces or website – how you extend your logo into an identity of yourself and brand extension of the initial concept will help make your business stand out from your competition. In Stephanie’s case it was extending her branding into business cards (her website is an awesome execution of brand extension as well). When working on Stephanie’s design for business cards she …

Read more →