April 2011

12 articles in April 2011

My son David has had a burn accident that occurred at the end of last week. He was roasting hot dogs with Brian and his sweat pants caught fire immediately melting on his leg. Brian packed snow on the leg and took him to the ER (thank heavens for boy scouts and a smart hubby). I’ll be missing in action this week on the blog as we do recovery and hospital treatments for his burn. The burn area is on the bottom half of his left leg and ranges from 2nd to 3rd degree in some areas. With his diabetes, there poses greater risk of infection. I’ll be back next Monday hopefully, but its sort of insane around here. For now, you can enjoy these lovelies!

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Hi guys! It is another business Friday and I am looking to you for what you want me to write about. Design, business, letterpress? If there is something you’ve been dying to ask then you should comment on this post or any of the others in the future so I know what to blog about for Business Fridays. These posts will be primarily informative only, to serve as a guide instead of photo eye-candy and I’m ready to dish it out! The first request I had was from a friend that emailed me wanting to know some tips on hiring a designer to do her identity. As I started to think about it I came up with a lot more than 5 but eventually narrowed it down to my top 5 (if I weren’t to do it myself). 1) P O R …

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One thing I’ve found with doing my first National Stationery Show as a vendor is that it’s not just the collections, printing, designing, booth purchase that goes into it. There’s the booth design, organization, layout, lighting, SHIPPING (man it’s been a nightmare), filling in the gaps to a collection, putting the puzzle pieces together and more. Since half of my collection has yet to be printed, and I needed to know exactly how many pieces I had and what was going to go where I decided it was time to photograph a dummy layout on the floor. Here’s one of 8 options I’m considering. SOOO much work! Sheesh!

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Here is another set of letterpress invitations in alternating colorways. Originally the yellow ink was being used as the body copy and on the RSVP – ultimately the yellow ink was proving difficult and wanting to be orangish. So bizarre! So in the end the bride went with the pool/gravel ink colorway, paired with the yellow envelopes. Printers of the world, how do you feel about printing type with light colors? Sometimes I feel like there is a time and place where hierarchy and imagery marry well enough to let the blind impression type (or lightly printed type) work beautifully. However, on other occasions it just doesn’t seem to mesh. Have you ever dealt with that on a particular job? Clients, what is your opinion – what is more important on a wedding invitation specifically – color harmony or type? I can’t …

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This was a branding package done for Gayle of Pickering Design. We explored many many options with Gayle in her branding and it all came down to art deco styling. This project was a collaborative effort between myself and one of my good friends and freelancer Linsey Bair. Linsey presented the base design that turned into the final branding work for Gayle and then we refined it and adjusted from there. One thing that really stuck with me on this project was the color choices that Gayle made. I have a REALLY hard time mixing warm and cool colors, especially when they are in the same family. Gayle knew what she was doing and insisted on the blue, lavender with coral combination and I was utterly amazed when they finally came off press. In addition to Gayle’s branding, we developed design out …

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and I wanted to have some knockout things to blog about. But it’s NSS crunch time and my clients are patiently waiting for proofs. SO – to celebrate, I’m offering a GIVEAWAY for one lucky commeter on this here blog or Twitter (come back and comment though with the twitter url) or one comment on our facebook page (link above). Comment or tweet or facebook like & comment what your favorite font is and a random winner will be chosen for one of the following: a gift certificate to amazon for $50 OR a gift certificate to apple for $50 OR a gift certificate to MyFonts.com for $50 OR UPDATE: $50 good towards and purchase from Dingbat Press! To thank you all for following me and encouraging me on my letterpress adventures! RULES: 1 comment + 1 tweet per entry +1 facebook …

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Remember my post awhile back about Cyrillic typefaces? Well here’s the finished project for Shannon who is already on her way to Russia for some travel time. This is a fabulous example of two things- 1) the edge paint – here it is on a 110# weight letterpress card. I think it is a misconceived notion that edge painting looks good only on the 220#/super thick cards. This is a perfect visual that it looks great on the 110# stock as well. The thing about the 110# is that it’s just a little more subtle. I like to think that it’s the small details that sometimes pack the biggest punch! The second fabulous example is that 2) this card looks amazing with lots of negative space. People that aren’t familiar with the orientation of a business card often want to completely fill …

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These cards were printed last summer for Hope for usage with networking, promoting her I.T. services, and to serve as a killer leave-behind with head-hunters and potential clients. We designed layout of Hope’s cards in conjunction with Sarah Ewell, one of our freelance designers. Upon approval of the design, these were letterpress printed on 110# Crane’s Lettra paper. Two inks, pantone match, and dressed to impress. I just love the QR code on there paired with the circuit board. Sized at 2.5×2.5″, if you are looking for branding help or have your own design files ready and just need printing, please contact us for a request for a letterpress or design estimate. We’d LOVE to work on your next project!

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You may remember a few days back the logo variations we explored for Josh. Below is the finalized style guide for the branding we did for him. Upon completion of our branding package, we like to put together a style guide indicating pantone suggestions, RGB Hex #s for web matching, typographic notations for continued use on alternate business collateral and some pattern samples on extending the brand. In addition to the style guide, upon establishing the brand look, we can also apply the brand elements across to other pieces such as business cards, letterhead, notes, product tags and labels, and more. Part of establishing a style guide is to help grow the brand equity, especially when its a new brand. By establishing color harmony and typographic suggestions, we help that brand (and the people doing the every day stuff behind it) to …

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These letterpress wedding invitations were the first invites I printed with the technique of a split ink fountain. To achieve a gradient, the steel cylinder on the press is inked up with two colors, one on the left and right of the cylinder. When the ink distributes it creates the gradient that happened here in the great oak background. I’ve found since printing this and other split fountain pieces, that it is a lot harder to keep color consistent with two analogous colors on the color wheel as they just want to blend all together as the ink distributes more throughout the run. We had to clean the press about 3 times for this set of 100, so as to not have the yellow and green become one middle color from the continual distribution. In the end though, this is another favorites …

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