March 2010

16 articles in March 2010

Below, another letterpress calligraphy calling card done for Laura. I liked how Kathryn embellished Laura’s last name with some leafs, really fitting! I can hardly stand it, my vacation is coming to an end so no more warm weather for at least another month. However, I’m ready to get back to work it’s been a wonderful break!

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These business cards were done for my amazing hubby. He’s the reason behind my rural tendencies and our living in the middle of nowhere! Before we met, I thought the last place I ever wanted to live was Idaho. Of course the plan changed for me when we decided to get hitched. Now I can gladly say we live in one of the most beautiful places on earth! Brian is a third generation fly fishing guide/outfitter with his brother and father and I’ve been lucky enough to help them develop their brand over the years. Since we are in the heart of the Teton mountain range, it was only fitting to try to make the best out of a “mountain” logo and differentiate it from all the other logos with the Tetons in our area. Teton Valley Lodge is one of the …

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This letterpress wedding suite was printed last fall for a Victorian Christmas wedding. Often I have the bride & groom looking for budget letterpress and I usually recommend a wedding suite with one ink color in that situation. So many people shy away from estimates if it includes only one ink color, however I wanted to provide an example of how beautiful a suite with one ink color can look! This couple had their budget pretty conservative but needed a lot of pieces in the suite so on the initial consult I provided an estimate for a 1 color suite. Since I was working with a designer (the groom), he was open to the option as well. In the end, it was printed on the thick 110# paper, and included was the reply/food option insert as well as a directions/map insert along …

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Blogging from sunny Palm Springs this week, it’s spring break and inventory time so I won’t be responding to emails but you’ll continue to get scheduled blog posts throughout the week! I’ll be back to business next week and will get to emails then. It’s our first real vacation in about 5 years, I can hardly stand it! Below is a job that recently shipped which utilized the Pantone matching system. Inks are quite unique in that they are transparent. So when mixing colors, one has to factor in the tint of the paper, the coverage of the design and the impression of the plates when printing via letterpress. This card, for example, utilized extra packing on the nest mark because there is more coverage than the typography. When printing I didn’t want the ink to flood out of the type and …

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This week David has shown an interest in my camera so we did a small lesson on cropping and focusing in on your subject matter. Here’s the outcome, all shot by my little man (and straight out of the camera) : 50mm f1.8 – over exposed (manual exposure) ISO 1600 – white balance, auto Trying to get proofs done, not having much success – 50mm f2.4 – still over exposed (manual exp) ISO 800 – white balance, auto perfect exposure – photographer in the making! 50mm f1.8 – white balance, auto – ISO 400

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While I can’t take credit for the lovely design of these, they sure were fun to print! This card was so awesome to see come off oress because it required really tight registration. I printed the blind impresstion first, followed by the pale blue background and dotted rules, and lastly overlaid the charcoal color. I was quite impressed with the blind impression stripes. I had no idea they’d pack a punch like this. Really cool in the end, thanks Toni for designing these great cards and letting me print them!

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Round I for custom letterpress business cards for the fabulous Maylin Brito who photographs infants and really captures everything innocent, pure and peaceful about babies! Her idea was to create a mark or icon out of an acorn because out of small seeds come great trees. Can’t wait to see where we go with this on the next round of proofs.

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This issue I think is ever present in the design world today, especially with wedding invitations. Often I have clients come to me wanting a bid for copying another letterpress studio’s work. A hard thing is that many presses have similar design styles and use the same stock illustration (hello Dover) which I myself use on occasion. Be aware of your competition and be familiar with other presses so when someone comes to you, you know who they are trying to rip-off (emulate) and then offer custom design as an alternative. My usual lingo is this and it usually doesn’t send clients running: The kind rebuff: Hi ____, As a fine letterpress printer I value the copyrights associated with this design and feel it a conflict of interest to re-produce said design. These are beautiful invitations (business cards/logo/blog design, etc.) and they …

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Okay if you have seen his work for Veer and the Salt Lake City LDS Temple, you won’t want to miss Cameron Moll’s new ROMA poster. Only 50 ava. in the black version you can get it here but be quick, these will go fast I’m sure! Letterpress printed by Bjorn Press, I’ll be ordering on today so I don’t miss out!

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